by Michelle | Sep 18, 2014 | Business Owners, Business Start-up, Customer Experience, Do what you're great at
Confused about your business’ finance? You’re not alone. Speak to any business owner and you’ll find frustrations around their finances often occupy their mind in the wee small hours. And that the government keeps changing the rules each budget period doesn’t exactly... 
by Michelle | Aug 15, 2014 | Business Start-up, Business Success, Customer Experience, Entrepreneurs
You know you have the perfect product or service, you’ve got some clients, but you’re having problems taking your business to the next level. And you’re wondering why. Maybe you’re not fishing where the fish are or maybe you’re trying to be all things to all... 
by Michelle | Jul 2, 2013 | Business Owners, Business Start-up, Business Success, Customer Experience, Do what you're great at, Entrepreneurs, Great Service, Outsourced Admin, Women Business Owners
In the 14 years since I started SOI, I’ve had the very great privilege of getting to know a great many business owners and watch them develop and grow their businesses a step at a time. We’ve seen so many of those businesses flourish and grow. Generally, when we’ve... 
by Michelle | May 28, 2013 | Customer Experience, Small Business Planning, Women Business Owners
There’s a relatively new ‘field of endeavour’ that highlights that people buy products and services based on irrational decision making. It’s called Behavioural Economics which is situated somewhere between economics (which looks at people making decisions based... 
by Michelle | Apr 9, 2013 | Building Leverage, Business Start-up, Customer Experience, Small Business Planning, Women Business Owners
5 Tips for Finding & Catching Them Now Easter is over and all those ‘pesky’ holidays early in the year are now over, business life can resume normal programming. And for most of us that means getting on with new business development. When you first start out... 
by Michelle | Feb 21, 2013 | Customer Experience
Someone was speaking at an event the other day on the topic of sales. As a business owner, I’m particularly interested in sales – because without sales you don’t have a business. And without sales, you don’t have customers – which in my book should be the...
